Sometimes humans are as a species arrogant. Well maybe more than sometimes. In that arrogance we do things. Some of these things seem menial or simple. Like it’s not a big deal. Little do we know this simple thing has a great impact. It’s not so much the act itself, as mush as the scale that we do it. Remember the story of the person that died from Hydro Intoxication. Apparently too much of anything can be a bad thing. A friend told me once, “All things in moderation, even moderation.” Sometimes it’s hard to moderate how we over do things like clothing.
Everyone wears clothes, garments, & fabrics right? Everyone loves the feel of new clothes. The look of that never washed piece of freshness. That crispy piece of denim really puts the outfit together after all. Therein lies the problem. That denim doesn’t stay crispy forever, and that outfit goes out of season eventually. Our need to stay up to date is the reason the clothing industry is what it is today. It’s like the industrial revolution has morphed into a completely different animal. Long gone are the days of gray skies and layers of soot on buildings. Instead we have endless piles of fabric in warehouses and storage units. Landfills and sweatshops all accumulating piles.
No one is innocent. Especially in the west. It’s just too easy to buy new shit. The fact is (the collective) we have a consumption problem. While new clothes are nice, making an effort to buy resell is a great option. Buying new is nice but some norms need to change. Actually, it is changing. The need for retro pieces and bespoked thrift store finds are becoming a norm. We’ve said it before, and we still believe bespoke is the future. There is a value in the idea of something sized just for you. It’s import that we have options to breath new life into the old. I mean we can’t just keep on this path of over production. Something’s gotta give. We see it so many other places in our society. We see the pitfalls.. Those same pitfalls lie in fashion. So we have to be responsible in our consumption. I read alot of articles speaking on those other areas of consumption but not ALL the areas. The big picture is important.
How we adjust to this world of pandemics, social injustice, and environmental changes should be in the conversation right now. How we consume is just as important as how we interact. The focus on what we buy has been in the conversation a very long time. While where we spend our money should be a focus, how we spend it should be one as well. We have to be intelligent consumers. Because we control cool. We should do it responsibly.