You know the buzz word. That word that everyone is trying to leverage their popularity for. That word that adds value to any online content. If you don’t then that word is “Monetization.” The idea that you can push and market yourself to the point where you are paid for who you are is not a new concept. What was new, and has become somewhat of a norm however is the accessibility of that idea to anyone. What I mean is if you have the drive and focus, you or ANYONE can be paid for who they are. What happened to the artists, musicians, etc. Whom that is not what is drives their creative process. There has to obviously be more to it all right? There has to be some sort other reason, something bigger.
Sometimes the reason is simply just because. The reasons we do what we do are not always for some value or great meaning. At times the reason or drive behind creating is just because. Just because it gives you peace, or you find solace in those private moments. The fact that that creation just so happens to draw a certain feeling from others is more just an added benefit, rather than an actual intention. Sometimes it’s those works, created in the moment that become the more important ones. That unintentional impact, that random connect is a value in and of itself. Value and creation do not always need to be paired together constantly. While I understand how business (if it is in fact your business) works. I also understand that impact can add value later. So it may not be the best idea to decide value out the gate.
Like with wine, time matters. Time to let it breath and flavors be developed. I’ve heard albums that I remembered feeling a way about it when it first came out. Then years later when I revisited the project it hit differently. It’s as though some things aren’t meant to be understood until a certain time, if that makes any sense. Sometimes art or expression is not meant to have a dollar value. Maybe it’s existence is just to be experienced. Like I said, that’s a value unto itself. Time to breath and allow the audience to grow and experience it differently, if that makes any sense.