Category: Culture

So over the past few years we’ve been doing an experiment of sorts. I’d say about 90 to 95% of our content is created on a mobile device. Ok, so I guess to give some context I should explain. When we started ¡Fresh Aesthetic!™, the idea was to create a platform we could update and […]

It’s finally happened. They’ve finally mastered profiting from fleeting moments made of memories and experiences. Or is it just me that noticed? It seems that the old adage is true. “With great power comes great responsibility,” and what most choose to do with that power is monetize the fleeting for clicks and views. All this […]

With every generation comes that urge to be the first to do it in a new way, that no one has seen or experienced before. That shameless optimism and drive to stand out has led the way for countless innovations in culture and business. That knack for the youth to question and wonder, to not […]

In life there are blessings and there are curses. Other times we encounter something that is a bit of both. The things that have the potential to open doors to the world around us are often the same things that hold the pitfalls that can keep us from it. It’s really a matter of how […]

Alot of time and effort is put into appearances, both literal and figurative ones. The social significance based on how things appear to be is immense, but is it realistic? Does the norm do more harm than good? The very thing we are trying to stay away from it seems we all fall victim to. […]

I believe the quote is “history is written by the victor.” Through the years people have chosen to interpret this quote in different ways. Ultimately, there is one truth that rings out to me in this statement: the plight of the oppressed is often understated when writing history. There is a lot of truth in […]

There are few things more self identifying and important to culture than style. The importance in symbolism and use of color is often lost on us in the western world. The generations worth of history and passion that went into creating what we see currently is often lost on our disposable sensibilities. Something uniquely American […]

Recently on our podcast we were discussing the impact skateboarding has had on mainstream culture. While discussing this topic it really became apparent that this is a reoccurring theme in the west. Things that were once considered subculture, or fringe culture become more widely accepted. Like it’s uncool until it’s not anymore. At first there […]

      The cultural influence Houston has on the rest of the country is often understated.  It’s kind of an unspoken, but accepted fact in the city.  We often just keep doing what we do and let the chips fall where they may.  Houston is not typically a city that is worried about how the […]

I can’t even imagine how hard it was to network before the introduction of technology and/or social media.  There are so many avenues to traverse to achieve ones goals in reaching people and building connections.  Though sometimes building those relationships even on those platforms can be difficult.   As an artist, business owner, or entrepreneur […]