The Art of Mimicry

One of the most sacred tenets in art is to be original and true to one’s own vision. This unspoken rule in the lawless lands of creative expression is one kept close to the heart. However as time goes on and technology makes the world smaller, trends become more valuable than originality. That intrinsic value is not […]

Creative Control: The Mobile Curator

So over the past few years we’ve been doing an experiment of sorts. I’d say about 90 to 95% of our content is created on a mobile device. Ok, so I guess to give some context I should explain. When we started ¡Fresh Aesthetic!™, the idea was to create a platform we could update and […]

Artist Q&A: Camargo Valentino

There is this common misconception of what an artist is supposed to be. This romanticized ideal of the creative as this enigmatic person that lives misunderstood and rejected by society. Yet somehow this hero of creativity is stilll embraced by the creative world. Now I’m not saying that artists like this don’t exist. I’m more […]

Posted in Art.

Clout & The Viral Phenomena

It’s finally happened. They’ve finally mastered profiting from fleeting moments made of memories and experiences. Or is it just me that noticed? It seems that the old adage is true. “With great power comes great responsibility,” and what most choose to do with that power is monetize the fleeting for clicks and views. All this […]

The Creative vs Depression

Welp… I think it’s about time for a little honesty and vulnerability here. In that vein I can admit that my creative life has been riddled with bouts of depression. Often diluted with chemicals and escapism in its many forms. This after all is the only life I’ve ever known, and the only life I’ve […]