Our Mission Statement

The word Aesthetic is defined as

“a set of principles underlying and guiding the work of a particular artist or artistic movement.”


“concerned with beauty or the appreciation of beauty.”

What if the word was much more meaningful than that…..  Scratch that lets just admit that it is more, as most words in most of our languages are.  Now lets add the word Fresh to that.  Put simply the goal of this blog is to expand on the idea that so many people in our city (Houston), and so many other cities are trying to do.  That’s to change the idea of what an acceptable Aesthetic is.  Like most cities, our city is full diverse people and Fresh ideas.  We want to use this blog as an avenue to touch on this diversity and explore these ideas not just in our city, but everywhere.  The artists, designers, brands, companies, and cooperatives that help make the various markets they operate in more diverse.  So yes we’ll touch on familiar subjects, but as we do in our daily lives….. we’ll strive to keep it Fresh.
So continue to visit and see how we grow.  Explore the ideas and talents we expound on, but most of all enjoy.

– SoCity

P.s. Hit us on twitter @freshaesthetic or Instagram @freshaesthetic23


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